Our story begins in Brooklyn, NY in 2000 in a basement. Janelle Dey started shOOz!! Inspired by her Caribbean roots and New York upbringing, she created a destination for footwear. Bringing trends to children, parents have an outlet to express their child’s individuality which is innovative. We believe in crafting beautiful things that you can be yourself in. Founded in 2010, we strive to connect people through sport and fashion.

We are committed to changing lives by uplifting voices to shape our future. We create personalized experiences with our consumers. We fund educational access to promote diversity and inclusion. We fuel positive systemic change through supporting global communities, providing grants, and starting initiatives. We are 90% sustainable, getting materials from reusable, renewable, or made to be remade categories.